Meet the Team

Meet the Team

Coming Soon …

Neil MacKenzie

Neil MacKenzie

Chairman

Neil is a retired partner of Ernst & Young consulting. He holds a B.Sc. (Mechanical Engineering) from the University of Manitoba and as an Athlone Fellow, obtained his master’s degree in operations research and management science from Imperial College in London, UK.

He is a member of the Institute of Certified Management Consultants of British Columbia. He has direct ash marketing experience as a former board member of Mineral Solutions (now a Holcim company).   

He also has extensive technology founding experience through several public and private companies and over 40 years of management consulting and directorship experience in several resource industries, including base and precious metals mining.

Bruce Sifton

Bruce Sifton - M.Eng. & P.Eng.

Founder & VP Engineering

Bruce has founded several materiel technology companies. Over his nearly 25-year career, he has a proven track record in creating value around diverse opportunities such as urban mining from electronic waste, carbon-based nano-chemistry in power and metal applications, basalt fiber composites for military applications and specialty paints and coatings.

He is currently on the board of directors of four companies, each involved in materiel technology development.  Bruce holds a BSc. (Chemistry) and Master of Engineering (Chemical) from the University of New Brunswick.

Brad MacKenzie

Brad MacKenzie

President

Brad is a recognized leader in building and executing go-to-market strategies for innovative, development stage technology companies.  Specifically, by combining new technologies with legacy service providers seeking new growth channels, market acceptance is accelerated. 

Brad’s similar past efforts have contributed and enabled exits for small software companies to industry majors such as Sun Microsystems, Oracle and Motorola Solutions. The burgeoning, demand-side market conditions for low carbon intensity process and products in the concrete materials industry requires technology-driven solutions, in partnership with best-in-class industry partners.

Claudio Arato

Claudio Arato - P.Eng. & FEC

Chief Technology Officer

Claudio is the principal engineer and inventor behind the SonoAsh concept, R&D, and all ash beneficiation patent procurement. Claudio’s decade-long development of commercialized applications for the low-frequency acoustic technology is the heart of SonoAsh sono-chemical intellectual property and detailed process design.  He holds degrees in Chemistry and Chemical Engineering from the University of British Columbia (UBC) and is an Engineers Canada Fellow.

He is the recipient of awards including UBC 2016 Faculty of Applied Science Dean’s Medal of Distinction, the 2014 Engineers Canada Meritorious Achievement Award for Professional Service, 2018 UBC Alumni Builders Award, and the 2013 UBC Alumni Award for Community Service. He has led and co-authored numerous patents.  

Patrick O’Neill

Patrick O’Neill

Chief Financial Officer

Patrick is the  Chief Financial Officer of SonoAsh Engineered Materials Ltd. responsible for accounting, strategic planning, capital raise and engagement with investors and other stakeholders.

Patrick is an experienced strategic senior financial executive having held senior positions in global banking with responsibility for M&A, asset management and capital markets. He has co-founded two global asset management firms, (New York, Dublin, Singapore, Hong Kong and Bahrain in joint ventures with major institutions) and various other companies.   

He has held various positions, including Controller and CFO, at two NYSE companies. He is a Senior Advisor, US and Asia, for NCL Investment Management Ltd.,London, a leading UK private equity firm. Patrick is a graduate of Quinnipiac University and a Certified Public Accountant (inactive).

Ian MacKenzie

Ian MacKenzie

Vice President

Ian is an award-winning, television producer with 16 years of television and media experience. He has produced hundreds of live to air broadcasts and worked closely with some of television and film’s most recognizable names. He implements key communication strategies and tactics for SonoAsh including digital presence, social media and industry collaboration and outreach. Ian headed the SonoAsh Solar Impulse award win in both 2020 and 2023 and oversees the development of SonoAsh carbon credits file.

Jose Canchaya

Dr. Jose Canchaya

Senior Advisor Environmental & Carbon Markets

Jose has doctorate in Business Administration and more than 15 years of experience in the carbon credits market. He is Top17th carbon project Director with most carbon credits issued in the Voluntary Carbon Market (according to Ecosystem Marketplace Dashboard)
He is an experienced speaker with appearances at COP28, COP29, New York Climate Week 2024, World of Carbon 2023, and others. Jose is a Hawkinson Fund for Peace & Justice Award winner 2022.